Friday, January 08, 2010
Typography: A New Science.
And an old science.
You stare at it every day. It lurks silently but tells you everything that you know. When studied, you learn the underlying math behind what always seemed to be an abstract art.
To me, typography becomes the most subversive form of communication. What you read is dictated by what occurs between the lines... how the lines are formed and why. Text is innocent but its form is not.
Words say one thing but how they occur say another.
Its subtle manipulation
and I'd like to think that it's mind control.
Can I do this? Here is a link to the book=>